Marketing Lessons From China #3

Know thy target customer — and be specific.

HKUST – View from the other campus

Here’s the view from the campus in the ‘burbs. ‘The Atrium’ at HKUST looks out over Clear Water Bay. Not too bad either, right? Almost worth the hour-plus commute and dealing with the hoards of undergrads constantly engaged in some sort of cheering contest.

HKUST, Finally

Nick and I at HKUST on our first day of school. Just kidding — we were only there for orientation. We don’t start school for another week. Don’t hate.